About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a healthcare-focused technology company dedicated to advancing the health of medicine by providing an ecosystem of products and services that improve medical staffing. Their portfolio includes the largest doctors staffing agency in Australasia and an emerging work-life operating system for medical staff and providers.

With innovation at their core, the client is shaping the future of medical work by delivering intelligence, tools, and solutions for healthcare professionals and organizations.

About the Role

We are looking for a Digital Marketing Manager to join our client’s growing team. In this role, you will be responsible for executing and managing the digital marketing strategy to drive website traffic, generate qualified leads, and optimize overall digital performance. Your primary focus will be managing paid media campaigns, SEO optimization, conversion rate optimization (CRO), and performance analytics.

You will work closely with the Head of Marketing and other marketing team members to deliver high-impact digital initiatives across various platforms.

Work hours: 6:00 am to 3:00 pm PH timezone (Flexible, but participation in the daily standup (9–10 AM NZT) is required; Preference for someone with overlap in AU/NZ time zones)

Work set-up: Remote

What you’ll do

Paid Media (Lead Generation)

• Launch and optimize paid campaigns across Google Ads, Meta Ads, and affiliate job boards to drive traffic, engagement, and lead generation.
• Manage and optimize budgets to maximize return on investment (ROI).
• Implement lead generation tactics and continuously innovate strategies to attract new leads.
• Execute the communications strategy to promote brand awareness and drive quality website traffic.
• Collaborate with the Content Manager to design and deliver engaging assets for all stages of the customer journey.
• Optimize websites, landing pages, and lead capture forms for better conversions.
• Perform ad hoc digital marketing tasks as needed.

SEO Optimization

• Lead initiatives to improve organic traffic and search engine rankings.
• Implement best practices for on-page and off-page SEO.
• Use tools like Google Search Console and SEMrush to deliver actionable SEO insights.
• Regularly analyze SEO performance and adjust strategies to meet targets.

Conversion Rate Optimization (CRO)

• Plan, execute, and analyze A/B tests and optimization experiments.
• Continuously test and iterate on campaign elements to improve conversion rates.
• Stay updated on the latest CRO tools, technologies, and best practices.

Performance Analytics

• Measure and analyze lead generation performance daily, weekly, and monthly.
• Prepare monthly performance reports for management.
• Use insights from data analysis to optimize campaigns and conversions.
• Manage reporting tools such as GA4, Google Tag Manager, SEMrush, Holistics, and Mixpanel to ensure data accuracy and actionable reporting.

Quality Management and Compliance

• Support initiatives to maintain ISO 9001 certification.
• Contribute to the organization’s Plan, Do, Check, Act cycle.
• Ensure compliance with applicable laws and digital marketing regulations.

Job requirements

What You Bring:

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• 5+ years of hands-on experience in Digital Marketing with expertise in SEM, SMM, and SEO.
• Proficient in platforms like Google Ads, Facebook Ads Manager, SEMrush, Holistics / Looker Studio, and CRM tools like Salesforce
• Proven experience managing large paid media budgets ($100K+ per month).
• Healthcare or recruitment industry experience is a plus.
• Google Ads Search and Display Certifications

Skills:

• Strong analytical skills with the ability to derive actionable insights from data.
• Creative flair for developing innovative marketing strategies.
• Excellent written and verbal communication skills.
• Strong relationship-building and collaboration skills.
• Exceptional organizational and time management skills.
• Adaptability to thrive in a dynamic, fast-paced environment

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.
• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.
• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.
• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.

Please refer to job description.