• Plan, execute, and manage paid media campaigns across platforms (Google, Meta, LinkedIn, TikTok, etc.)
• Analyze performance data to identify trends, optimize campaigns, and meet KPIs
• Conduct A/B testing of ad creatives, copy, and targeting
• Manage budgets and bidding strategies to maximize ROI
• Collaborate with design, copywriting, and analytics teams
• Report on campaign performance with actionable insights

Requirements

• Educational Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience Level: 1-3 years of experience in paid media or digital marketing.
• Skills and Competencies: Proficient in Google Analytics, data analysis, and digital marketing techniques.
• Qualities and Traits: Strong written communication skills and attention to detail.
• Responsibilities and Duties: Ability to monitor campaign performance and suggest improvements.
• Working Conditions: Ability to work in a fast-paced environment and adapt to changing priorities.