Job Summary:

• The Retail Sales Operations Manager leads the entire retail business of 40 stores and mobile outlets, ensuring smooth operations, consistent growth, and strong customer experience. A key mandate is to absorb at least 70% of company production into retail sales, maximizing profitability and reducing reliance on wholesale or external distribution.

ESSENTIAL FUNCTIONS:

• Sales & Production Alignment (Strategic)
• Ensure at least 70% of total production (eggs) is channeled through retail stores and mobileoutlets.
• Work closely with Production Planning to align output with store demand and seasonal trends.
• Develop sales initiatives, promotions, and bundling strategies to push retail volume.

Revenue & Growth

• Drive sales performance across all outlets to meet monthly and annual targets.
• Grow same-store sales while managing profitability of each outlet.
• Launch and scale mobile retail units as a growth channel.

Operations Excellence

• Standardize SOPs across stores and ensure operational efficiency.
• Oversee inventory control, shrinkage management, and proper handling of fresh produce.
• Implement best practices for merchandising and customer-facing displays.

Team Leadership

• Lead Area Supervisors/Cluster across the network.
• Recruit, train, and motivate store staff for performance and customer service.
• Design performance-based incentives for retail teams.

Customer & Market Development

• Strengthen customer experience and loyalty programs.
• Gather customer insights to improve products, pricing, and promotions.
• Manage brand visibility through stores and mobile units.

Reporting & Analysis

• Provide weekly/monthly performance reports (sales, inventory, production absorption).
• Identify underperforming outlets and execute corrective action.
• Support retail expansion planning with data-driven insights.

Key Performance Indicators (KPIs)

• 70% of production consistently sold via retail (primary KPI).
• Sales growth % year-on-year.
• Same-store sales growth (SSSG).
• Per-store profitability (contribution margin).
• Retail inventory turnover & wastage levels.
• Customer satisfaction (NPS/feedback).
• Employee turnover and training compliance.
• Store audit scores (operations & merchandising).

QUALIFICATIONS:

• Bachelor’s degree in Business Administration or a related field preferred.
• At least 5 years of experience in retail operations, specifically in a supervisory or team lead role.
• Strong understanding of daily retail operations, including opening/closing procedures, inventory control, and staffing.
• Familiarity with sales reporting, performance analysis, and compliance with company and government regulations.
• Great customer service skills including upselling and resolving customer complaints effectively.
• Experience in supervising, scheduling, and training retail staff.
• Excellent leadership skills.
• Knowledge of inventory systems, receiving procedures, stock rotation, and loss prevention.