Social Media Manager

Ella Beauty - ASL Group

RM2.3-3.1K[Bulanan]
Di lokasi - Taguig3 - 5 Tahun PengalamanSarjana MudaSepenuh-masa
Kongsi

Keterangan Kerja

Manfaat

  • Faedah Mandat Kerajaan

    Gaji Bulan ke-13, Dana Pag-Ibig, Philhealth, SSS/GSIS

  • Insurans Kesihatan & Kesejahteraan

    HMO

  • Lain-lain

    Acara Sosial Syarikat, Majlis Anjuran Pejabat

Penerangan

  • Develop and execute annual-to-daily social media strategy across Meta (IG/FB), TikTok, YouTube, and IG Shop)
  • Create yearly-monthly Gantt calendars aligned with brand goals, launches, and campaign timelines, with storytelling, seasonal campaigns, influencer placements, and community-building pillars.
  • Lead and supervise shooting days and direct creative content execution.
  • Plan and manage Shopify website content, homepage visuals, collection drops, and site improvements.
  • Strategize and monitor sponsored campaigns (Meta/IG/FB/google) with full-funnel structure
  • (TOF–BOF). awareness → interest → desire → action.
  • Generate strategies to drive conversion and traffic to physical locations (Venice Mall, etc.)
  • Coordinate with internal designers, stylists, and content creators for brand-consistent storytelling.
  • Monitor and improve third-party platform presence (Frankie, Zalora, etc.), aiming for visibility, consistency, and traffic conversion.
  • Ensure all activities reinforce brand DNA, fashion positioning, and customer journey.
  • Plan the entire customer journey content — from discovery (ads) to conversion (website/shop) to retention (community).
  • Collaborate with the graphic designer, copywriter, and CBO for cohesive visual and messaging output.
  • Analyze data and adjust content/ad strategy based on engagement, sales funnels, and performance.
  • Lead Meta ad campaigns (sponsored posts, product catalogs, lead generation, retargeting).
  • Oversee website aesthetics, structure, improvements, and functionality

Syarat-syarat

  • 3+ years experience in social media strategy within the fashion, retail, or lifestyle industries
  • Strong understanding of Meta Business Suite, analytics, A/B testing, and ad funnels
  • Background in fashion marketing or styling is a major plus
  • Experience managing creative calendars and campaign launches
  • High proficiency in brand tone, storytelling, trend forecasting, and community building
  • Understands the e-commerce journey (discovery > browsing > checkout > loyalty)
  • Ability to translate macro business needs into micro content goals
  • Comfortable working with designers, stylists, and performance marketers
  • Strategic thinker with executional discipline and a macro-to-micro mindset
  • Fashion-literate, trend-aware, and passionate about aesthetic storytelling and brand curation
  • Highly experienced with marketing funnels, content psychology, and consumer journey mapping
  • Deep understanding of paid media mechanics, especially Meta Ads — campaign types, objectives, retargeting, and optimization
  • Knowledge of fashion e-commerce, from brand positioning to conversion rate optimization and client retention
  • Capable of managing and enhancing shop integrations (Instagram Shop, Shopify backend, 3rd party marketplaces like Zalora & The Frankie)
  • Strong analytical skills — able to read performance metrics and translate into actionable strategy
  • Confident in leading brainstorming sessions, launch meetings, and strategy reviews
  • Loyal, honest, and enthusiastic about growing within the DISHEE system
  • Able to multitask across strategy, operations, team coordination, and creative vision
  • Proficient in KPI analysis, including ROAS, engagement rates, and conversion metrics
  • Willing to work 6 days a week — Sunday/Saturday from home as needed
Pembinaan HubunganPenjualan dan PemasaranPenjenamaanMultimediaMenyuntingGenerate LeadsPengiklananKempenPemasaran JenamaMedia Sosial
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ELLA BEAUTY - ASL

HR RecruiterElla Beauty - ASL Group

Balas Hari Ini 2 Kali

Tempat Bertugas

Unit 2603, High Street South Corporate Plaza Tower 2. 11TH AVE, COR 26th St, Taguig, Metro Manila, Philippines

Disiarkan pada 04 March 2025

Ella Beauty - ASL Group

Tidak Dibiayai

51-100 Pekerja

Kecantikan & Kesejahteraan

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